The Inn at Langley
STRATEGIC POSITIONING & BRAND DEVELOPMENT
Led the repositioning, identity, and creative direction for a 28-room waterfront retreat on Whidbey Island. Since reopening in 2026, the Inn has been featured in Vogue, Travel + Leisure, The New York Times, and more. Its restaurant, Passage, was named to The New York Times’ list of America’s 50 best.
The Lakehouse on Canandaigua
CREATIVE LEADERSHIP & GRAND OPENING STRATEGY
Chief Brand Officer for the 124-key independent luxury hotel in New York’s Finger Lakes region. Named the top hotel in New York and second in the U.S. on Conde Nast Traveler's ‘World’s Best’ Awards, longlisted for the Dezeen Awards. Other accolades include Travel + Leisure’s ‘It List’, Conde Nast Traveler’s ‘Hot List’, and features in Vogue, WSJ, and Departures.
J. Crew / Madewell
STRATEGIC PARTNERSHIPS & COLLABORATIONS
Executed 200+ brand partnerships for J.Crew, elevating J.Crew from a mall-based retailer to a global fashion & lifestyle authority. Collaborations included: New Balance, Drakes, Outdoor Voices, Comme des Garçons, Birkenstock, Saint James, Timex, Sperry, Barbour & Lacoste.
Willowbrook Spa
BRAND CREATION
Conceptualized and led the creation of a spa for The Lake House, focused on the healing properties of nature. Recognized in Harper’s Bazaar as one of the World’s Best Hotel Spas.
Clare V.
STRATEGIC PARTNERSHIPS & COLLABORATIONS
Designed & implemented a partnership strategy focused on category expansion & brand reach. Secured three high-impact collaborations with Racquet Magazine, Tracksmith, and Schoolhouse.
Marc & Rose
STRATEGIC AUDIT & PROGRAMMING ROADMAP
Conducted a strategic audit of the property and guest experience, then developed programming and a creative roadmap to elevate its distinct identity and bring it more fully to life.
Cuyama Buckhorn
BRAND REPOSITIONING & GUEST EXPERIENCE
Refined the positioning, narrative, and guest experience for a historic roadside motel turned high-desert retreat—an intentional escape to do less, connect more, and return to what matters.
Outbound Hotels
BRAND CAMPAIGN
Crafted an overarching brand campaign for Outbound, a collection of locally-minded soft-outdoors hotels.
The Commodore
IDENTITY & REPOSITIONING
Developed identity & positioning work for a 59-room independent hotel in Mystic, CT. Originally opened in 1965 as the Old Mystic Motor Lodge, now being reimagined for a new generation.
Macy’s
CREATIVE LEADERSHIP
Collaborated with Macy’s to create a distinctive look and feel for On 34th, a new private brand leading the transformation of their portfolio.
Wild Plum Books
BRANDED MERCHANDISE & SOCIAL STRATEGY
Developed branded merchandise and a social strategy for Napa Valley's coolest indie bookstore, elevating the traditional bookstore experience.
Loeffler Randall
MERCHANDISING & MARKETING LEADERSHIP
Transformed Loeffler Randall through strategic marketing and merchandising initiatives, establishing it as a leading DTC brand with a focus on its founder-led identity.
The Seagate Hotel & Spa
REBRAND & REPOSITIONING
Directed repositioning and renovation strategy for the resort, achieving a brand value shift that elevated financial performance prior to renovation. Featured as one of Vogue’s 'Most Anticipated Hotel Openings.'
